Fizzy milk might be a food trend but keep that away from my coffee
The popularity of milk substitutes including almond, soy and oat milk mean that milk sales are falling.
But that also means that producers such as Arla, are coming up with, frankly, mental ideas of ‘reinventing’ the key calcium-chocked cold drink by creating a sparkling concoction.
From lattes in avocados to wasabi cappuccinos, we are prepared to let some things slide, we’re good like that. But, messing with the milk is a step too far.
Why would anyone even consider a fizzy milk?
It seems that Arla have thought of that, instead of it simply being a plain, fizzy beverage, the milk is mixed with fruit juice before being carbonated.
These plans have been put forward by the dairy producer as an attempt to fix a generational lack of interest in milk, with hopes that this could boost sales by 2020.
No firm date has been placed upon the potential release of this ‘fizzy milk’, but can you imagine the number of baristas that will be no doubt looking to try and make a mashup fizzy flat white or lemonade latte?
No thanks.
Frothing or steamed milk is fine by us. No more, no less.
In fact, now that we think about it, frothing carbonated milk would completely negate the effects of carbonating it in the first place!
Flat and fruity milk is hopefully not likely to find its way onto the experimental coffee menus up and down the country.
The problem is that some barista looking to make a name for themselves might try and make some fizzy coffee concoction complete with Instagram post and the average coffee drinker will go wild for it.
Another looming question is the actual quality of the milk that Arla are going to produce.
How fizzy are we talking? Zero sugar drinks tend to be much fizzier than the sugar-laden counterpart, so are we getting something akin to sparkling water or a flat Coca-Cola?
There are too many variables for us, despite the enjoyment we get from seeing innovative and funky coffee creations, if fizzy milk manages to make its way into our beloved java, we think that in all honesty, we’ll be less than pleased.