Branding is an important part of any business.
No matter the size, or scope, of your company, marketing and brand awareness plays a significant role in not only attracting new customers, but retaining them as well. With the introduction of a logo, a commodity such as coffee no longer becomes a simple drink made from a handful of beans, it becomes a statement.
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Not so long back we had a quick look at the impact that coffee had in the Ottoman Empire and how it spawned a vitally crucial part of coffee’s progression across Europe. Not to mention passing over the unique method of brewing that rose to prominence on both sides of the Bosphorus.
As you will know to make an authentic cup of Turkish coffee you will need a cezve (or an ibrik if you prefer) to heat the grinded coffee and water over the stove. The result, especially when spices are added, is a robust jolt of coffee that is unlike any other you are likely to find.